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  • 陕西自考网> 试题题库列表页> Success for 99 CentsHow do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach. Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company. In. the 1960s,Dave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops. Why does a 99 cent price tag( 标签)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.31.        32.        33.        34.        35.        36.        37.        38.        39.        40.        A. ownedB. marketC. setD. worthE. finallyF. severalG. buyH. usuallyI. bossJ. sellK. lowerL price 

    2019年10月英语二

    卷面总分:100分     试卷年份:2019    是否有答案:    作答时间: 120分钟   

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    Success for 99 Cents

    How do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach.

     

    Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

     

    In. the 1960sDave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops.

     

    Why does a 99 cent price tag( 标签)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.

    31.        32.        33.        34.        35.        

    36.        37.        38.        39.        40.        

    A. owned

    B. market

    C. set

    D. worth

    E. finally

    F. several

    G. buy

    H. usually

    I. boss

    J. sell

    K. lower

    L price 


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    17. Paragraph    


    • A、 Help people in need


    • B、Have a healthy lifestyle


    • C、Do something creative


    • D、Better your social relationships


    • E、Be thankful for what you have


    • F、Learn to understand and forgive


    14. Fawkner didn't feel so alone because


    • A、 she had her family around


    • B、she could watch DVD at work


    • C、 others had similar experiences


    • D、the counselor was helpful to her


    29.          


    • A、 In fact, I quite like it.


    • B、 They differ a lot from those in the UK.


    • C、 Often the kiss is a substitute for words.


    • D、This makes me more comfortable with them too.


    • E、Britons often greet each other with hugs and kisses.


    • F、In England, you talk to a stranger only if completely necessary.


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